Matt McGinn
President, Chief Operating Officer
Visionary beverage entrepreneur and award-winning formulator with multiple seven-figure exits spanning cannabis, functional wellness, and CPG sectors. Co-Founded California's #1 selling cannabis beverage brand and secured multiple High Times Cannabis Cup awards while pioneering formulation innovations that redefined product categories.
As a bootstrap-tested executive holding positions from Director of Formulation & R&D to Chief Operating Officer, Matthew brings rare technical ability combined with commercial instinct—creating new market fits and creating totally new into market-leading products and scaling operations from concept to eight-figure revenue.
What sets Matthew apart: An uncanny ability to see around corners in emerging markets, translate complex R&D challenges into breakthrough scalable formulations, and mobilize cross-functional teams to execute with precision.
Backed by deep industry relationships cultivated over 15+ years, Matthew leverages an extensive network of co-manufacturers, ingredient suppliers, regulatory experts, and distribution partners to fast-track portfolio companies from formulation bench to retail shelf. His approach combines scientific rigor with entrepreneurial agility: build it right, scale it fast, and exit strategically.
Core expertise: Beverage formulation & R&D | Operations scaling | Product-market fit | Capital-efficient growth | Strategic exits
Mark Mahoney
CEO, Chief Financial Officer
Serial beverage architect with 40+ years building, scaling, and exiting iconic brands that have generated over $2 billion in aggregate retail sales valueMark Mahoney isn't just an entrepreneur—he's a category creator who's launched, grown, and successfully exited more than a dozen companies to strategic acquirers including Elgin Yogurt, Lyons Magnus, Fever-Tree, and Leahy IFP.
His track record spans 4 decades ...
Innovative Venture Studio in Oakland
Vice Versa Ventures pioneers innovation by revolutionizing how businesses create and market beverages, supplements, and cannabis products. Our comprehensive services span from precise product formulation to strategic capital raises and expansive distribution networks. Located in Oakland Park, our venture studio fosters a dynamic ecosystem for emerging brands. To learn more about our services, contact Vice Versa Ventures via email.
Empowering Brands Through Expertise
Our mission at Vice Versa Ventures is to empower brands with cutting-edge solutions tailored to the specialty food and cannabis sectors. By integrating swift product development with expert guidance and affordability, we forge paths to market success. Our unique SPV model enhances investor experience, ensuring transparency and strategic growth. Committed to excellence, our collaborative approach ensures your brand's journey is both innovative and rewarding.
Rooted in Visionary Leadership
Launched in 2026, Vice Versa Ventures embodies entrepreneurial spirits Matt McGinn and Mark Mahoney’s vision for an agile, forward-thinking venture studio and beverage brand incubator. Our story is rooted in a commitment to taking chances on innovative, challenging to manufacture new-niche products (cold brew and cannabis beverage) and nurturing market-leading brands. With over a decade of combined leadership, our founders have transformed the landscape of specialty foods and cannabis, investing strategically in high-growth opportunities that promise rewarding trajectories and impactful industry transformations.